The Daily Courier Readers' Choice Awards

The Prescott Daily Courier newspaper, sought to elevate the Readers' Choice Awards—an annual event celebrating local businesses. The challenge was multi-faceted, requiring comprehensive contest management, effective marketing strategies, strong community engagement, and seamless execution of the awards ceremony.

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As an integral part of The Daily Courier's Readers' Choice Awards, the team at 928MEDIA played a pivotal role in driving the success of this annual event. Our team provided end-to-end support, from initial contest promotion to the final awards show. 

Through a combination of effective digital marketing, strategic community engagement, and meticulous event management, 928MEDIA helped The Daily Courier make the Readers' Choice Awards a resounding success. The event not only celebrated local businesses but also reinforced our commitment to the community, strengthening our position as a trusted local partner. By managing all aspects of the awards, 928MEDIA showcased its ability to drive results, strengthen relationships, and deliver seamless, impactful experiences for both businesses and the public.

• Increased Participation: Voter turnout and business participation increased by 30% compared to the previous year.
• Community Impact: Local businesses saw increased exposure and positive brand recognition through the marketing efforts, leading to a surge in customer engagement.
• Seamless Execution: The awards show went off without a hitch, with positive feedback from both attendees and participating businesses about the smooth, professional execution and the positive impact on the community.
• We managed the logistics of the awards, including handling nominations, voting, and prize selection, ensuring a smooth and organized process for both businesses and the community.
• We executed a targeted digital marketing campaign across multiple platforms—email, social media, and digital ads—ensuring high visibility and engagement. By creating compelling content, we drove participation and excitement around the awards, with increased voter turnout and nominations.
• By leveraging our local knowledge and media resources, we built partnerships with local businesses, encouraging them to get involved and spread the word. This fostered a strong sense of community involvement and support for the event.
• Our team coordinated all aspects of the awards ceremony, ensuring a smooth event with professional production, branding, and audience engagement.